The Bowls IQ Story

Bowls IQ was created to modernise bowls coaching and club development.  Society is changing. The sport of lawn bowls is evolving — and players, coaches, and clubs need tools that reflect today’s game. Bowls IQ brings together evidence-based coaching, strategic planning, governance and practical club experience to help the sport grow sustainably.

Our Philosophy

Bowls IQ is built on four pillars:

  • Game Sense — Players learn best by making decisions under realistic conditions.
  • Mastery — Skill development is a deliberate, structured process.
  • Quiet Eye — Visual focus is the foundation of accuracy.
  • Win/Learn Culture — Performance improves when pressure decreases.

Evidence Base

Bowls IQ integrates research from:

  • Motor learning
  • Visual cognition
  • Decision science
  • Coaching pedagogy
  • Club governance and organisational behaviour

Beyond the ordinary

Doug is a bowls coach with over 3,000 hours experience. A strategic planner, and club governance specialist who has 6 years' experience on club boards. He also served two years as a member of the Bowls Victoria Club Development & Support Committee advising clubs on change management.  As a Head Coach, he has led coaching, development, and strategic initiatives on the green. His background in corporate finance, management and organisational leadership shapes Bowls IQ’s holistic approach to club success.

Our Mission is to modernise bowls coaching, and strengthen clubs through advice on strategic planning, governance, culture, marketing and building sustainable membership pipelines.